Media Training

Jawsmith understands the rules of engagement with the media and how you can use them to your advantage. Learn how to craft messages and soundbites that will resonate with your audiences and get you to the top of a journalist’s most valuable contact list.

We live in a 24/7 global, digital, media age; organisations and leaders alike need to be able to harness the benefits it brings whilst minimising the pitfalls. Best practice cuts across all platforms.

Learn how to give insightful, influential answers which seamlessly drive your agenda. Understand what the media are looking for in a good spokesperson and how to prepare for both positive and challenging encounters. We can turn your office into a studio or visit a studio near you, depending on your needs.

More specialist training from Jawsmith

Select committee preparation, understand how select committees work and how best to interact with them from submitting written evidence to giving oral evidence through interactive workshops and role-playing committees.
Crisis Simulation, how organisations perform in a crisis can either enhance their reputation or undo decades of good will. Stress-test your crisis preparedness with a fully bespoke realistic crisis simulation. Understand how crises unfold in the digital age and what your team needs to do to keep one step ahead.
Presentation training, conquer your fears and deliver your message with confidence and clarity. Understand what it takes to engage with your audience and develop your reputation as an expert.

Hilary is the consummate professional trainer and was very good at managing the discussion so it didn’t turn into intellectual waffle.

Questions, answered

Frequently asked questions about media training.

What is media training?

Bespoke preparation for interviews with journalists across broadcast, print and online. Sessions cover developing your messages, understanding what the media are looking for in a good spokesperson, and rehearsing on camera with detailed feedback.

Where does media training take place?

Either in your own office, which Jawsmith can turn into a studio, or at a studio near you, depending on what you need.

Who is media training for?

Anyone who speaks for an organisation: chief executives and board members, communications and press teams, subject experts and any nominated spokesperson likely to face a journalist.

Do you prepare people for hostile interviews as well as friendly ones?

Yes. Preparation covers both positive and challenging encounters, so you are ready whether the interview is an opportunity or an interrogation.

Is the training tailored to our organisation?

Yes. There is no one size fits all approach at Jawsmith. Every session is preceded by research into your organisation and the current issues in your sector, so the questions you face in the room are the ones you would face in reality.

Related training

Select Committee Preparation

Understand what it takes to demonstrate to policy makers that you are the expert and you have it covered. Select Committees are a marathon and not a sprint, with different rules of engagement to the average Q&A. We demystify the process and get your organisation committee ready.

Find out more

Crisis Simulation

Is your organisation crisis ready? Are you confident your executives understand the discipline of crisis communications? From crisis communication training to full blown simulation exercises, we can make sure your organisation can sail any choppy waters ahead.

Find out more

Presentation Training

More people fear public speaking than death, so the saying goes. We help you harness your fears to embrace the podium experience. We start by looking at what you say, and then how you can deliver your message with clarity and confidence.

Find out more

Build communication confidence with Jawsmith

Let us help you, your teams and your executives communicate more effectively. Get in touch to find out more about us and our approach.

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