A crisis playing out through the media and the digital eye, exposing the weak spots and testing your frontline spokespeople before anyone else does.
Will your team really know how to embed communications when the proverbial really hits?
We will simulate a crisis unfolding through the media and digital eye. Discover your weak spots and understand how to plug the gaps whilst uncovering who your frontline spokespeople could be. Understand what to communicate, when and how, to be seen as responsive, appropriate and in control.
Composure under pressure, a faster and more consistent decision-making process, and spokespeople who have already rehearsed the kind of scrutiny a real crisis brings.
Clear and concise and I gained confidence in front of the camera.
Frequently asked questions about crisis simulation.
A rehearsed exercise that simulates a crisis unfolding through the media and digital eye, testing your spokespeople and leadership team’s decision-making and message discipline before a real crisis hits.
The session uncovers your weak spots and helps you understand how to plug the gaps, whilst identifying who your frontline spokespeople could be. You’ll understand what to communicate, when and how, to be seen as responsive, appropriate and in control.
Anyone likely to be a spokesperson in a real crisis, plus the leadership team responsible for sign-off and decision-making during one.
General media training builds core interview skills. Crisis simulation adds time pressure, a developing scenario and real decisions about what to communicate and when, testing your team under conditions closer to a real crisis.
Yes. Every simulation is followed by feedback on what worked, where messaging could be tightened, and how the decision-making process could move faster.
Learn how to be on the front foot in broadcast, print and online interviews. Understand how to make the most of a friendly encounter whilst minimising the risks of a hostile one, or even how to turn them to your advantage.
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Find out moreLet us help you, your teams and your executives communicate more effectively. Get in touch to find out more about us and our approach.