Free tool
Crisis readiness check
Fifteen questions across plan, people, process, channels and practice. Get a score, the gaps that matter most and what to do about each one.
Open the toolCrisis Simulation
A crisis playing out through the media and the digital eye, exposing the weak spots and testing your frontline spokespeople before anyone else does.
Will your team really know how to embed communications when the proverbial really hits?
We will simulate a crisis unfolding through the media and digital eye. Discover your weak spots and understand how to plug the gaps whilst uncovering who your frontline spokespeople could be. Understand what to communicate, when and how, to be seen as responsive, appropriate and in control.
Formats
- Half-day simulation for a single spokesperson or small team
- Full-day simulation for a leadership team, including message and holding-statement development
- Crisis media interview training, rehearsing hostile or ambush-style questioning
- Debrief and crisis communications plan review
What you gain
Composure under pressure, a faster and more consistent decision-making process, and spokespeople who have already rehearsed the kind of scrutiny a real crisis brings.
Clear and concise and I gained confidence in front of the camera.
Questions, answered
Frequently asked questions about crisis simulation.
What is crisis simulation training?
A rehearsed exercise that simulates a crisis unfolding through the media and digital eye, testing your spokespeople and leadership team’s decision-making and message discipline before a real crisis hits.
What will we learn?
The session uncovers your weak spots and helps you understand how to plug the gaps, whilst identifying who your frontline spokespeople could be. You’ll understand what to communicate, when and how, to be seen as responsive, appropriate and in control.
Who should take part?
Anyone likely to be a spokesperson in a real crisis, plus the leadership team responsible for sign-off and decision-making during one.
How is this different from general media training?
General media training builds core interview skills. Crisis simulation adds time pressure, a developing scenario and real decisions about what to communicate and when, testing your team under conditions closer to a real crisis.
Does the session include a debrief?
Yes. Every simulation is followed by feedback on what worked, where messaging could be tightened, and how the decision-making process could move faster.
In a real studio
Studio training days
When a session needs broadcast conditions, Hilary runs it in a working studio near Chichester, with an earpiece in your ear, three cameras on you and an engineer in the gallery.
Free guides and tools
Guide
The first hours of a crisis
A communications checklist for the moment it goes wrong: the holding statement, the regulatory clocks that start ticking, and how to keep one version of the facts.
Read the guideFree tool
Tough question drill
Fifty awkward questions from interviews, crises and committee rooms, against the clock. Answer out loud, then see what the question was trying to do.
Open the toolRelated training
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Find out moreBuild communication confidence with Jawsmith
Let us help you, your teams and your executives communicate more effectively. Get in touch to find out more about us and our approach.