Guide
Executive presence: what it is and how to build it
What senior leaders say presence is made of, why the 7-38-55 rule misleads, and the habits that build composure, clarity and impact in the room and on screen.
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15 statements about how you come across: composure, clarity, delivery, connection and feedback. About five minutes. You get a score, the area to work on first, and a practical next step for each gap.
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Your result
Each “usually” scores two points and each “sometimes” one. “Rarely” and “not sure” score nothing. Not knowing how you come across is useful information in itself: it is the first thing to find out, and the quickest way is to ask. The five areas carry equal weight, and the next steps are listed in the order of the questions.
This is a reflection exercise, not a psychometric test. Executive presence lives in other people’s perceptions, so the most useful check is to ask a few colleagues to answer the same statements about you and compare. For what the research says about presence and how to build it, read our guide to executive presence. For one-to-one work on a specific moment, such as a board presentation, a promotion panel or a first media interview, see executive presence coaching.
Guide
What senior leaders say presence is made of, why the 7-38-55 rule misleads, and the habits that build composure, clarity and impact in the room and on screen.
Read the guideFree tool
Fifty awkward questions from interviews, crises and committee rooms, against the clock. Answer out loud, then see what the question was trying to do.
Open the toolFree tool
Paste an answer and see how long it takes to say, which sentences run long and which words are jargon. Then read it aloud against the clock.
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Try “select committee”, “holding statement” or “embargo”.